BattleLore: The Anti-P500 Plan
Thought Hammer : BattleLore
So now we know the economics of a promotional figure:
$70 + shipping (or tax) from Days of Wonder (or a FLGS); includes Hill Giant promotional figure
$49 + sales tax from Thought Hammer (no Hill Giant, assumes free shipping)
Really, this is like an anti-P500 type of arrangement for gamers (as in evil P500). In a P500 type of arrangement, publishers offer fans price discounts and frequently bonus features such as extra scenarios for pre-ordering directly from them prior to publication. Here, Days of Wonder is using the stick rather than the carrot by charging a higher price in order to qualify for the promotion. If it takes this type of negative marketing energy to coerce people into shopping at an FLGS, I can't help but fear for their survival.